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Toyota powers innovation and teamwork through social, video, outdoor installations – Mobile Marketer

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August 9, 2016

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Toyota powers innovation and teamwork through social, video, outdoor installations
Toyota is gaining visibility in the Olympics-centric marketing space with an extended look at its teamwork-celebration spot on mobile, which introduces a social call-to-action paired with physical touch boards in public spaces to drive engagement.
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Jack Daniel’s ferments social strategy with multi-city Facebook scavenger hunt
Jack Daniel’s Tennessee Whiskey is inviting its social media followers to participate in a regional scavenger hunt that asks players to decipher clues posted on its Facebook page and be the first to arrive at a secret location to win a trip to its distillery.
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E! enhances millennials’ TV-watching habits with additive Facebook Live series
E! News is building upon its recent advancements in mobile-first content with a new live streaming slate set to showcase original series on its Facebook Live platform, capitalizing on consumers’ growing proclivity toward second-screen engagement.
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Roger Vivier composes musical plot to highlight fall footwear
French footwear and accessories label Roger Vivier is spotlighting its fall/winter 2016-17 collection through a lively nighttime tale.
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