ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Toyota delivers secret emoji for Twitter tailgate party fun – Mobile Marketer

Author

Staff reports

Click here to subscribe to Mobile Marketer for free

Toyota delivers secret emoji for Twitter tailgate party fun
Toyota is pairing a secret emoji innovation on Twitter with a contest to band together sports team fans in a show of support.
Please click here to read the entire story on Mobile Marketer

Marketers invest 4.5x more to reach millennials on mobile: report
While marketers spend 4.5 times more to reach millennials on mobile compared to other consumers, there is room for improvement, according to a new report from Turn.
Please click here to read the entire story on Mobile Marketer

Marriott expands mobile requests as keyless room entry takes flight
Marriott International is bringing its mobile request platform to an additional five of its hotel brands as it celebrates its planned acquisition of Starwood Hotels & Resorts by piloting keyless room entry.
Please click here to read the entire story on Mobile Marketer

Ford revs up mobile connectivity with Escape SUV’s complementary app
Ford Motor Company is ramping up its connected car initiatives with a complementary mobile application for the 2017 Escape SUV, the first model to receive the brand’s Sync Connect treatment.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free