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Toyota builds ties with TV viewers via mobile-enabled interactive ad
Toyota is the first automaker to leverage technology enabling television viewers to interact with an ad using a mobile device or their remote control as the brand looks to strengthen relationships with consumers increasingly interested in multi-screen experiences.
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Facebook TV ads touting power of friendship reflect exodus of teens
Facebook risks being seen as struggling to halt a mass departure of teen users from its site with a television branding campaign in Canada and Britain that casts it as a family-reunion ground.
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FCC’s net neutrality OK raises worries of mobile over-regulation
The Federal Communications Commission’s stunning decision to regulate broadband Internet service as a public utility opens the door for a flood of legal challenges, more Congressional debate and the possibility of over-regulation in the competitive wireless carrier space.
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Starwood Hotels fulfills event requests and personalization via new app
Starwood Hotels is making a strong push to spruce up events and conferences held at its properties with its new ProMeetings mobile application, which enables event planners that belong to the brand’s rewards program to submit requests directly to employees for immediate fulfillment.
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New York Times’ overhauled Android app features more swiping
The New York Times has relaunched its Android mobile application, acknowledging consumers’ demand for an efficient, effective user experience on mobile by including shortcuts for quick swiping and a streamlined layout for tablets.
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Q&A: NetSuite CMO Fred Studer on the state of cloud business software
Nearly 24,000 customers are using NetSuite Inc.’s cloud-based financials/enterprise resource planning and omnichannel commerce software suites, as well as applications including accounting, CRM, professional services automation and ecommerce to manage most of their core business operations in a single integrated suite.
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