Korean luxury market growing 12pc each year: study
With multiple top-tier brand businesses, lucrative new consumer groups and a rapidly-growing affluent spend rate, Korea is poised to be the next luxury powerhouse in Asia, even overtaking Japan, according to a study by Luxe Brand Advisors.
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TAG Heuer boasts global appeal in social contest
Swiss watchmaker TAG Heuer is leveraging the worldwide appeal of its timepieces by hosting a vacation photography contest that gives consumers the chance to win the brand’s accessories.
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Cartier, Chanel kick off The Cut site relaunch
Advertisers such as Chanel, Bottega Veneta, Cartier and Burberry kicked off New York magazine’s The Cut Web site relaunch, the digital advertising of which is approximately 40 percent of company ad revenue.
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Tourneau extends reach of digital lifestyle magazine via iPad app
Watchmaker and retailer Tourneau is aiming at affluent tablet users by offering its digital lifestyle publication Tourneau Minutes in an application for the iPad.
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XOJet up 55pc in H1 on-fleet flight hours
Private aviation provider XOJet is up 55 percent year-over-year in on-fleet flight hours during the first half of 2012, attributing its success to service and its business model.
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Inspirato ups the ante with corporate benefits program
Private travel club Inspirato is repackaging its services for corporate entities that want to offer full membership or one-time guest passes to executives, employees, partners and clients.
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Brazil, London commerce, China and Saks – News briefs
Today in luxury marketing – Brazil emerging as luxury force; London’s luxury stores win some gold; Consumer growth could buoy China’s slowed economy; Saks’ second quarter a window on luxury.
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Collecting mobile numbers: It’s all about brand engagement
For many consumers, mobile devices are the last fortress of privacy – the one place no one can get to them. The last thing they want is to be spammed by unwanted text messages.
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