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Top ten second-screen mobile campaigns of 2013 – Mobile Marketer

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December 17, 2013

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Top ten second-screen mobile campaigns of 2013
Big brands such as Visa, Coca-Cola and Dunkin’ Donuts significantly stepped up their mobile and television efforts in 2013 to bolster engagement with viewers plugged into mobile devices while simultaneously watching TV, making second-screen strategies one of the year’s important mobile tactics.
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Can Microsoft build on mobile gains to be a bigger force?
Microsoft showed some grit in the third quarter of 2013, greatly increasing its market share, while the Windows Phone platform finally got an Instagram app.
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Reader’s Digest introduces iPhone edition to reach new generation of readers 
Reader’s Digest has unveiled a new iPhone application for on-the-go readers as part of a bigger cross-channel revamp focused on enhancing the reader experience.
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Mobile video viewing more than doubles YOY: report
Mobile and tablet share of online video views increased 133 percent between September 2012 and September 2013, according to a new report from Ooyala.
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Mobile Minutes: Net activity, HTC, Sprint and T-Mobile, Happtique
Today in mobile marketing – Net activity shifts as smartphones become the norm; Struggling smartphone maker HTC names CFO as head of sales; Sprint and T-Mobile vs. the magic number four; Happtique suspends mobile health app certification program.
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