Top 10 luxury branded mobile sites of Q1
As an alternative from a branded application, some marketers prefer to add an optimized site to round out their mobile strategy because it is cross-platform and is a no-brainer way for brands to literally be at customers’ fingertips.
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Cadillac uses radio to promote Justin Bieber-influenced charity sponsorship
General Motors Co.’s Cadillac is using teen pop sensation Justin Bieber in a partnership with Sony Music to raise awareness and funds for Cure Duchenne via radio advertising.
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Saks runs Friends & Family email promo to drive in-store, online traffic
Department store chain Saks Fifth Avenue has turned to email to increase in-store traffic by sending opt-in users alerts for the store’s Friends & Family sale.
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Prabal Gurung celebrates Net-A-Porter partnership with apparel giveaway
Emerging designer label Prabal Gurung is using Facebook to encourage its younger fans to shop exclusively on online retailer Net-A-Porter by hosting a color-blocking contest via the designer’s blog.
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Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
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Karl Lagerfeld, Celine, Jimmy Choo and Dior – News briefs
Today in luxury marketing – Karl Lagerfeld does not want Haider Ackermann to succeed him; Celine gets set for rapid rise; TPG bids for Jimmy Choo; New exhibit explores Dior’s heritage.
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How Xbox Kinect adds a new dimension to marketing
Few companies have taken the plunge to use Kinect as a marketing tool, but most have dragged their feet, preferring to let the technology mature rather than act as a guinea pig.
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