Luxury at dynamic starting point due to technologies’ advancements
VERSAILLES, France – What distinguishes luxury from mass-market brands is experience, and technology will keep brands connected to the edge, said panelists at The International New York Times Luxury Conference on April 6.
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94pc of consumers say luxury should be involved with philanthropic causes: Bain
VERSAILLES, France – In the wake of the financial crisis of 2008 more brands have begun investing in charitable causes, hoping to counteract the “luxury shame” associated with that period, according to a Bain partner at The New York Times International Luxury Conference.
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Cord-cutting, streaming habits point to new runway delivery platforms
VERSAILLES, France – Disruptions in the television industry offer a major opportunity for fashion, according to the CEO of WME/IMG at The New York Times International Luxury Conference on April 6.
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Brand ambassadors must push product carefully, not overtly
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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Apple, Amazon are luxury disruptors: L2
VERSAILLES, France – Luxury conglomerates are designed to boost their stable of brands by combining their strong points, but this has not played out in the digital space, according to the co-founder of L2 speaking at The New York Times International Luxury Conference on April 6.
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Top performers emphasizing expansion and digital improvement: report
Globalization and security risks are the biggest concerns for retail executives, narrowly beating out shifting consumer tastes and technological disruption, according to a new Economist Intelligence Unit report.
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See, hear, touch: Brands capitalize on human senses to drive mobile value
A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.
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Photos from the 2016 INYT Luxury Conference
VERSAILLES, France – Now in its 15th year, the International New York Times’ annual Luxury Conference, dubbed “Luxury Beyond Product” for 2015-2016, aimed to address the critical challenges and unexpected opportunities brands in the luxury sector are facing as they jockey for consumer sentiment and market share.
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Kering, Cadillac, Piaget and St. Regis – Live news
Luxury Daily’s live news from April 6 – Kering bolsters female presence on board of directors; Cadillac, CFDA partner to drive retail growth for emerging labels; Piaget prompts consumers to take Instagram’s Boomerang for a spin; St. Regis enters Malaysian market with all-suite resort.
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Gucci, European travel, Bang & Olufsen and Switzerland – News briefs
Today in luxury marketing – Gucci’s coed shift not seen right for every brand; Despite terrorism scares, summer tourists still plan European trips; Bang & Olufsen raises forecast as talks with suitor continue; Swiss retailers feel lingering pain from currency shock.
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Effective mobile engagement and why marketers are not applying it
According to research, 60 percent of consumers feel their expectations for a good mobile experience are not being met.
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