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Top performers emphasizing expansion and technological improvement: report – Luxury Daily

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April 7, 2016

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Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder

Luxury at dynamic starting point due to technologies’ advancements
VERSAILLES, France – What distinguishes luxury from mass-market brands is experience, and technology will keep brands connected to the edge, said panelists at The International New York Times Luxury Conference on April 6.
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94pc of consumers say luxury should be involved with philanthropic causes: Bain
VERSAILLES, France – In the wake of the financial crisis of 2008 more brands have begun investing in charitable causes, hoping to counteract the “luxury shame” associated with that period, according to a Bain partner at The New York Times International Luxury Conference.
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Cord-cutting, streaming habits point to new runway delivery platforms
VERSAILLES, France – Disruptions in the television industry offer a major opportunity for fashion, according to the CEO of WME/IMG at The New York Times International Luxury Conference on April 6.
Click here to read the entire article on Luxury Daily

Brand ambassadors must push product carefully, not overtly
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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Apple, Amazon are luxury disruptors: L2
VERSAILLES, France – Luxury conglomerates are designed to boost their stable of brands by combining their strong points, but this has not played out in the digital space, according to the co-founder of L2 speaking at The New York Times International Luxury Conference on April 6.
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Top performers emphasizing expansion and digital improvement: report
Globalization and security risks are the biggest concerns for retail executives, narrowly beating out shifting consumer tastes and technological disruption, according to a new Economist Intelligence Unit report.
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See, hear, touch: Brands capitalize on human senses to drive mobile value
A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.
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Photos from the 2016 INYT Luxury Conference
VERSAILLES, France – Now in its 15th year, the International New York Times’ annual Luxury Conference, dubbed “Luxury Beyond Product” for 2015-2016, aimed to address the critical challenges and unexpected opportunities brands in the luxury sector are facing as they jockey for consumer sentiment and market share.
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Kering, Cadillac, Piaget and St. Regis – Live news
Luxury Daily’s live news from April 6 – Kering bolsters female presence on board of directors; Cadillac, CFDA partner to drive retail growth for emerging labels; Piaget prompts consumers to take Instagram’s Boomerang for a spin; St. Regis enters Malaysian market with all-suite resort.
Click here to read the entire article on Luxury Daily

Gucci, European travel, Bang & Olufsen and Switzerland – News briefs
Today in luxury marketing – Gucci’s coed shift not seen right for every brand; Despite terrorism scares, summer tourists still plan European trips; Bang & Olufsen raises forecast as talks with suitor continue; Swiss retailers feel lingering pain from currency shock.
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Effective mobile engagement and why marketers are not applying it
According to research, 60 percent of consumers feel their expectations for a good mobile experience are not being met.
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