Top mobile security threats for 2013 – Mobile Marketer

January 3, 2013

Top mobile security threats for 2013
Mobile’s growing popularity with consumers and marketers is matched by an increase in the number of cyber attacks on smartphones. This means that security is likely to take on greater importance in 2013 compared to last year.
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Amazon wins battle, but not war over the term “App Store”
Amazon has won a battle with Apple over the use of the term “App Store” but the war is still to be fought with no decision yet over claims that the online retailing giant infringed Apple’s trademark.
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PepsiCo latches onto mobile photo sharing to expand Super Bowl reach
Beverage giant PepsiCo Inc. is building up hype for its sponsorship of the Super Bowl XLVII with a mobile initiative that combines photo sharing, Web and social media to increase brand awareness.
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Cult of Mac leverages touch to drive engagement up 240pc on mobile Web
Apple-focused publisher Cult of Mac has seen a 240 percent increase in the number of page views per visit from smartphone and tablet users since improving its mobile Web experience with more application-like features.
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