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Top mobile predictions for 2013 – Mobile Marketer

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December 7, 2012

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Top mobile predictions for 2013
Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year.
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Capital One exec: Mobile is interactive piece that bridges traditional, digital channels
Capital One and Caesar’s Entertainment executives who spoke during a Mobile Marketer webinar yesterday said they will allocate more resources to mobile next year as they look to take advantage of the significant growth of the medium.
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Mars Chocolate spreads holiday cheer via mobile advertising
Mars Chocolate is placing its M&M and Dove brands at the center of a new holiday mobile advertising campaign that shows users how to incorporate the products into seasonal recipes.
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Forrester: 48pc of mobile phone owners access the Web, social media and apps
Although a substantial amount of mobile owners use their devices for sophisticated features, marketers need to remember focus on the objective versus the technology behind a mobile strategy.
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