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Top do’s and don’ts of SMS – Mobile Marketer

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August 13, 2012

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Top do’s and don’ts of SMS
SMS is arguably the best medium marketers can use to reach a vast audience. However, companies need to define a clear call-to-action and offer relevant content in order to drive user engagement and opt-ins.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Apple’s iPad trounces Samsung Galaxy Tab in US Q2 sales
Documents filed by Apple and Samsung in a California federal court last week reveal that Apple sold 5.7 million iPads in the second quarter of 2012 in the United States while Samsung says it sold only 37,000 Galaxy Tabs.
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Mobile advertising: Hollywood’s newest darling
Sony Pictures, Warner Bros., Universal and Lionsgate are among the top studios that are increasingly putting big money in mobile advertising to not only drive awareness for new films, but bolster ticket sales as well.
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Progresso cooks up mobile strategy using QR codes, mobile site
General Mills’ Progresso brand is taking its first steps into mobile with a QR code campaign and a new Web site that uses responsive design to scale appropriately on mobile devices.
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Google knuckles down on developer policies to clean up app store
Google has updated the developer policies for its apps store that are aimed at making content and advertising less spammy and will give users greater transparency around what to expect from applications.
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Inspirato execs detail mobile strategy – Luxury Daily
Luxury Daily today – Inspirato execs detail mobile strategy; Top 10 luxury brand social videos of H1.
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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London Olympics’ “live” NBC coverage: Dead on arrival
Pointing to the large number of viewers via television, PCs and mobile devices, NBC considers Olympics critics the loud minority. Count me in the unhappy camp.
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