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Top 5 augmented reality mistakes – Mobile Marketer

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December 20, 2012

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5 common augmented reality mistakes
There is no doubt augmented reality has made a name for itself in the mobile space and marketers are flocking to incorporate the technology into their efforts. However, companies are still making several common mistakes, which can deteriorate the user experience.
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IPad mini continues Apple’s dominance of mobile ad impressions
The iPad mini is proving to be another powerful weapon in Apple’s arsenal of mobile devices helping it to grab mobile advertising market share, according to a new report from Velti.
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Coca-Cola leverages mobile game to raise funds for fight against AIDS
Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.
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Ruby Tuesday gives print ads an oomph via QR codes
Ruby Tuesday is loading up its static magazine ads with calls-to-action that encourage consumers to download the company’s mobile application.
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Ford accelerates engagement via mobile
Ford is upping its mobile game with a new multichannel program that aims to connect with race car fans through several initiatives.
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Related content: Has mobile video’s appeal faded? – Mobile Marketer, Apple bets augmented reality will drive next wave of mobile growth – Mobile Marketer, The pros and cons of real-time bidding for mobile – Mobile Marketer, Is in-app advertising broken? – Mobile Marketer, Are QR codes losing their magnetism? – Mobile Marketer,

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