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Top 10 social media marketers of Q2 – Luxury Daily

By
July 7, 2016

Photo courtesy of Michael Kors

Photo courtesy of Michael Kors

Fragmented luxury jewelry market calls for elevated digital service
The global jewelry and watch market is expected to grow steadily over the next few years, with total revenues projected to reach $410 billion by 2019, according to a new report from Fashionbi.
Click here to read the entire article on Luxury Daily

Top 10 social media marketers of Q2
Luxury brands have moved beyond building followers, with social efforts today focused on engaging the communities they have already established.
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Prada leverages Net-A-Porter’s expertise for ecommerce launch
Italian fashion house Prada is entering the ecommerce realm with assistance from online retailer Net-A-Porter.
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Lanvin champions rule-breaking romance in storybook update
French fashion house Lanvin is weaving a contemporary fairy tale in which the heroine is a rebellious princess leading a double life.
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Ferrari’s “poster icon” crowned top supercar by automotive enthusiasts
Italian automaker Ferrari’s F40 model has been selected as the most iconic supercar ever designed.
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American Express blends finance with contextual tips in Facebook chatbot
American Express cardholders will be able to interactively manage their credit accounts through a chatbot in Facebook Messenger, streamlining customer service for on-the-go consumers.
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Yoox Net-A-Porter, Omega, Marriott and travel retail – Live news
Luxury Daily’s live news from July 6 – Yoox Net-A-Porter banks on ecommerce’s annual growth rate of 15pc by 2020; Omega sets sights on eyewear via Marcolin Group license; Marriott, Starwood merger expected to be finalized in coming weeks; 40pc of consumers purchase brand for first time at travel retail point of sale.
Click here to read the entire article on Luxury Daily

Aliababa, Middle Eastern resellers, Tesla and Anya Hindmarch – News briefs
Today in luxury marketing – Alibaba launches new platform to fight fakes; Armed with popular apps, resellers stir up Mid-East market; Tesla product tech VP moves to Facebook; Anya Hindmarch on the bags that launched themselves.
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Why audience segments are the new currency in mobile advertising
The shift from desktop to mobile has advertisers following suit, and they are not looking back. Campaign success is now portrayed as the ability to grow a brand’s audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition.
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