Top 10 SMS campaigns of Q2
SMS is continually being used as a vessel to drive engagement and help marketers build up their databases. However, only a handful of companies such as Arby’s, Hooters and Starbucks are really using the medium in an effective way.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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Taco Bell places QR codes at center of print campaign
Taco Bell is proving that QR codes continue to work in the company’s favor with a mobile-enabled print campaign that links consumers to recipes and information about its new product launch.
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American Beverage builds mobile prescence with multi-pronged approach
American Beverage-owned Daily’s Cocktails is aiming to target on-the-go consumers this summer with a marketing campaign that includes mobile Web, SMS and advertising.
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Inviting proposals for Mobile Marketing Week Sept. 10-15
Mobile Marketer is pleased to announce the second annual Mobile Marketing Week, a global celebration of mobile advertising, marketing and media. Proposals and ideas for celebrations are welcome.
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IAB calls for more interactive rich media ads in latest MRAID guidelines
Hoping to encourage marketers to invest more in rich media ads on mobile devices, the Interactive Advertising Bureau today is releasing an updated set of guidelines intended to simplify the process for creating ad units that can change size and deliver consistent experiences.
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Louis Vuitton dodges Flash through mobile optimization – Luxury Daily
Luxury Daily today – Louis Vuitton dodges Flash through mobile optimization; 12pc increase in digital ad spend seen in Q1: study.
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Real-time mobile-social amplification key for brands
The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.
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