Top 10 mobile video campaigns of Q2 – Mobile Marketer
Dunkin’ Donuts, Hilton and USA Today are among the top marketers leveraging a bevy of modern video techniques to cut through the overload of content in the past quarter, as the technologies for unique mobile video begin to evolve.
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Huggies mobilizes loyalty program with new app, receipt scanning
Kimberly-Clark’s Huggies brand is rolling out a revamped rewards program that enables members to take advantage of a new mobile application, as well as the ability to scan receipts, link loyalty cards to the app and automatically collect points.
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Hershey’s is doubling down on social media for Summer Olympics
Hershey’s is bringing at-home viewers in on the action surrounding the Olympics by partnering with athletes for separate social media pushes designed to fit the images of its flagship product and the Reese’s brand.
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Mobile marketing in review: Now-or-never millennials
Savvy beer marketers Stella Artois and Bud Light are making instant gratification a key focus of their summer marketing programs to meet the needs of I-want-it-now millennials. Watch this video for the full analysis.
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