Brands and retailers including Procter & Gamble, Sephora and Trader Joe’s leveraged mobile and social in unique ways during the first quarter of 2014 for brand-building and driving commerce.
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Papa John’s touts mobile in TV commercial as digital hits 45pc of revenue
Papa John’s new television ad is the latest example of pizza chains’ bullish ambitions to win the mobile ordering space.
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Kik offers engaging outlets for connecting with teens
Mobile messaging application Kik is showing a lot of potential for marketers that are trying to reach a younger demographic with creative, engaging material that goes beyond the banner ad.
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Chanel allows publications to debut latest Coco Mademoiselle campaign
French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.
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Mobile Minutes: Apple TV, Google Glass, no-poaching pact, China
Today in mobile marketing – Don’t think an Apple TV service will let you cut ties with Comcast; Google Glass to get makeover from Ray-Ban, Oakley; Sandberg says Facebook rebuffed Google no-poaching pact; China set to cap transfers using mobile-payment services.
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