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Top 10 mobile social initiatives of Q1 – Mobile Marketer

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March 26, 2014

Top 10 mobile social initiatives of Q1
Brands and retailers including Procter & Gamble, Sephora and Trader Joe’s leveraged mobile and social in unique ways during the first quarter of 2014 for brand-building and driving commerce.
Please click here to read the entire story on Mobile Marketer

 

Papa John’s touts mobile in TV commercial as digital hits 45pc of revenue
Papa John’s new television ad is the latest example of pizza chains’ bullish ambitions to win the mobile ordering space.
Please click here to read the entire story on Mobile Marketer 

Kik offers engaging outlets for connecting with teens
Mobile messaging application Kik is showing a lot of potential for marketers that are trying to reach a younger demographic with creative, engaging material that goes beyond the banner ad.
Please click here to read the entire story on Mobile Marketer

Chanel allows publications to debut latest Coco Mademoiselle campaign
French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: Apple TV, Google Glass, no-poaching pact, China
Today in mobile marketing – Don’t think an Apple TV service will let you cut ties with Comcast; Google Glass to get makeover from Ray-Ban, Oakley; Sandberg says Facebook rebuffed Google no-poaching pact; China set to cap transfers using mobile-payment services.
Please click here to read the entire story on Mobile Marketer

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