Top 10 mobile-social initiatives of 2014
Brands and retailers including Coca-Cola, Procter & Gamble and Dunkin’ Donuts integrated mobile and social in visually focused campaigns throughout 2014 for community building and awareness.
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Hyatt drives guest stays with free Wi-Fi in hotels worldwide
Hyatt Hotels Corporation is enticing guests to visit its hotels by rolling out free Wi-Fi at each Hyatt hotel around the world, regardless of each customer’s booking method or loyalty program membership.
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Hasbro introduces My Little Pony storytelling app for holidays
Hasbro has released a new, storytelling mobile application My Little Pony: Twilight’s Kingdom in time for the holidays to extend the life of the animated series My Little Pony: Friendship is Magic.
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Luxury brands preserve tradition of stationery through digital, physical approach
Luxury houses have been tasked with the responsibility of preserving tradition, whether it is craftsmanship or white-glove service. Now, brands are extending their role of conservator to uphold handwritten correspondence.
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