Top 10 mobile-social initiatives from Q3
Brands and retailers including Target, Nordstrom, Coca-Cola and Dunkin’ Donuts integrated mobile and social in visually focused campaigns during Q3 of 2014 for community-building and awareness.
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Mobile know-how propels brand value of Apple, Google, Facebook: report
A recent report released by Interbrand deems Apple and Google as the top two brands of highest-value, which shows the influence of mobile in today’s world of business.
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Discovery’s Gold Rush characters do cameos in Gameloft’s Oregon Trail game
Discovery Channel is promoting the premiere of its Gold Rush television show by integrating some of the show’s characters with Gameloft’s mobile game application, “The Oregon Trail: American Settler.”
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Julep’s treasure hunt ads combine physical, digital
Beauty brand Julep is requesting social participation from fans in San Francisco for a treasure hunt using physical ads to promote the new Plié Polishing Wand.
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IHeartRadio brings easy listening to Android wearables
IHeartRadio, a digital music platform, has announced a partnership with Android Wear to provide easy listening to consumers possessing wearable smartwatches.
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