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Top 10 mobile social engagements from Q1
During the first quarter of 2015, brands such as Amazon, iHeart Radio, Mountain Dew and Sephora tapped both tried-and-true and newer social media applications to engage more personally with mobile users and leveraged live events or phenomena to promote their own products in creative ways.
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Home Depot spruces up mobile native ads with deep linking
As an unusually cold winter winds down, Home Depot is shrewdly using  mobile to reach consumers’ whose minds are turning to home improvement projects with native ads while simultaneously experimenting with the effectiveness of deep links.
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Stickiness of apps increased in Q1 2015: report
The stickiness of applications has reached at all time high due to better retention and engagement, according to a study by Localytics.
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Universal’s Minions game extends franchise’s reach to mobile audiences
Universal Pictures’ Minions franchise is extending its reach through mobile gaming’s power to make consumer experiences more personal, helped by the Minions’ timelessly childish, profane charm.
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Loft accessorizes with Instagram frenzy to promote spring clothing lines
Ann Inc.’s Loft is attempting to ramp up its followers and raise awareness of its spring clothing lines by rolling out a photo contest on mobile application Instagram over the course of seven days, proving that establishing an emotional connection with consumers on social media is still key for clothing retailers.
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