Top 10 mobile messaging campaigns of Q2
Mobile messaging moved to the forefront of marketing in the second quarter of 2016 via tactics meant to connect with users in a more organic manner by being cognizant of how they are already behaving.
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Vitaminwater uncaps Olympics excitement for athletic-themed social media contest
The Coca-Cola Company’s vitaminwater brand is capitalizing on the anticipation surrounding the upcoming Rio Olympics by encouraging consumers to upload a photo or video of themselves trying something new onto social media for a chance to win a trip to Brazil.
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Snapchat filters check in at independent hotels, highlighting their pervasiveness
Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests and builds brand sentiment.
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Mobile marketing in review: Q2’s leading-edge strategies
How did savvy mobile marketers break through and grab attention during the second quarter? Watch this video for the full analysis.
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