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Top 10 mobile messaging campaigns of Q1 – Mobile Marketer

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April 7, 2016

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Top 10 mobile messaging campaigns of Q1
Mobile messaging was a focus for brands such as Uber, Sephora, Esurance during the first quarter of 2016, reflecting the growing urgency around the need to address the ad-blocking threat with more organic engagements.
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Mobile video hits new heights with Verizon’s stake in AwesomenessTV
While mobile video has been a big focus over the past year, it has yet to reach its zenith as major players continue to up their game, such as Verizon taking a 24.5 percent stake in YouTube-focused entertainment company AwesomenessTV.
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IKEA furnishes its mobile strategy with virtual reality app experience
IKEA is the latest retailer to fall under virtual reality’s pull, as evidenced by its move to roll out a new mobile experience that enables users to explore various kitchen interior settings and alter them with color preferences.
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Lancôme makes Web site update based on consumer insights
Beauty marketer Lancôme is simplifying the online shopping experience for its customers with the launch of a new Web site.
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