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Top 10 mobile advertising campaigns of Q2 – Mobile Marketer

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July 1, 2015

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Top 10 mobile advertising campaigns of Q2
Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer engagement and awareness of products and services.
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Mobile messaging apps challenge marketers to get as personal as possible
While marketers are consistently exploring original and innovative tactics to engage consumers, building a narrative via messaging applications is shaping up to become a staple marketing tactic, but the focus needs to be on personalization.
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Kraft shifts more of budget to mobile amid summer campaign success
Kraft Foods’ summer campaign with LiveNation and Spotify is finding success on mobile and social, prompting the consumer packaged goods brand to shift more of its budget to mobile from desktop.
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Virgin America taps iHeartRadio’s mobile streaming for in-flight entertainment
Virgin America is integrating iHeartRadio’s music streaming platform within its in-flight entertainment system to offer fliers curated content on their personal devices.
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Android’s leap over Apple covers up an opportunity for marketers
Android’s regaining of its status over Apple’s iOS as the leading operating system gets attention that tends to obscure the existence of a multiple operating system environment that represents opportunity for marketers.
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