Top 10 mobile marketing campaigns of Q1
Budweiser, Honda and Warner Bros. are among the top brands leveraging a variety of marketing tactics to circumvent the rise of ad blockers and reach consumers more organically through strategies such as sponsored social media content and interesting calls to action.
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Jeep, Chevrolet showcase different approaches to Snapchat filters
Jeep and Chevrolet went head to head yesterday with contrasting approaches on Snapchat as the latter shared an interactive lens to promote the new 2016 Cruze design while the former’s still-filter celebrated 4×4 Day.
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Instagram’s March Madness engagements ignite while Facebook’s fizzle: report
In the latest sign that marketers are diversifying social media investments, new research shows that brands such as KFC and Lexus drove significant engagements on Instagram during March Madness despite not being official sponsors, according to Origami Logic.
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Portland Trail Blazers enables users to unlock content through scanning
National Basketball Association team Portland Trail Blazers is creating special moments with fans via a new mobile application feature that enables users to scan bar codes on print media for extra content.
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