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Top 10 mobile ads of Q2
With consumers increasingly expecting mobile ad experiences that make engagement worthwhile, brands including Chevrolet and Unilever are upping the ante with impactful advertising initiatives, such as inviting users to take personality quizzes and implementing AI-powered voice interactions.
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The Gothamist makes move to increase Snapchat visibility for brands
The Gothamist is providing advertisers with a social media button that leads readers to their Snapchat page, driving visibility for brands on the popular social media platform.
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Office Depot teases back-to-school with Snapchat quiz
Office Depot is tapping into Snapchat to prepare students for when they head back to school with brain-teaser contests, keeping the retailer in mind as consumers start shopping for the fall semester.
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Orange Is the New Black promotes new season via Tinder-like ads
Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.
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