Top 10 mobile ad campaigns from H1 2013
Mobile advertising has made significant strides this year as marketers test new ad formats and get a better grasp on mobile’s role as part of a multichannel strategy, as evidenced by best-in-class efforts from brands such as McDonald’s, Unilever and Target.
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Mobile self-serve customer services are growing quickly: report
Mobile users are increasingly leveraging self-serve customer service content such as forums, with 26 percent of customers accessing this kind of content from their phones during the second-quarter of 2013, up from 17 percent, according to a report from Zendesk.
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Samsung promotes new refrigerator with rich-media mobile ad
Samsung got creative with its advertising for the new 4-Door Sparkling Water Refrigerator by placing a rich-media ad in the Scramble with Friends mobile application.
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Thinaire leverages Verizon’s cloud offerings to drive NFC marketing at scale 
Thinaire has partnered with Verizon Terremark Cloud to support the growing interest from major brands and retailers to leverage NFC for mobile marketing engagements.
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Naturtint doubles up on QR codes to boost mobile engagement
Hair color brand Naturtint decided that one QR code was not enough for its print ad in the September 2013 issue of Women’s Health Magazine.
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