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Top 10 luxury branded mobile apps of Q3
Luxury automakers, publishers, hoteliers and fashion designers have made their mark in the mobile space in the third quarter, developing applications that engage, entertain and inform a bevy of affluent consumers.
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Affluent consumer holiday spend to increase 7pc per household: American Express, Harrison Group
Luxury consumers who represent the top 10 percent of U.S. wage-earning households are forecast to increase their spending on emotional gifts their families this holiday season, according to findings from a study conducted by Harrison Group.
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Ferragamo debuts first in-room amenities collection for Waldorf Astoria
Hilton Hotel-owned Waldorf Astoria and Italian footwear manufacturer Salvatore Ferragamo have partnered for the designer’s first fragrance and bath products collection offered to guests at Waldorf Astoria hotels.
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Burberry continues monthly campaign with October Assets multichannel push
British design house Burberry is continuing to flaunt its Prorsum Autumn/Winter 2011 campaign through digital and print advertisements that display unique outfits from the line with the newest October Assets theme.
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Segmentation key to Gilt Groupe success: exec at DMA: 2011
BOSTON – A Gilt Groupe executive at DMA:2011 said that loyalty, personalization and good customer service are the top ingredients needed for a successful multichannel retail strategy.
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BMW, China and Armani – News briefs
Today in luxury marketing – BMW dangles 19pc discounts as China’s luxury market cools; China currency policy stirs war of words; Luxury brand? It’s got to be real.
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Getting ready for Apple iOS 5: Platform updates and brands
If you are in charge of a mobile app or influence decision-making for a brand considering an app, you need to be aware of how platform updates such as the release of iOS 5 affect your plans.
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