Top 10 luxury branded mobile apps of 2011
Luxury automakers, publishers, hoteliers and fashion designers have made their mark in the mobile space in 2011, developing applications that engage, entertain and inform a multitude of affluent consumers.
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Why are jewelry brands obsessed with video?
Luxury jewelery brands seem to be creating and releasing video content every few weeks. This is likely a smart move since video has the ability to inspire emotion more so than traditional marketing.
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Mercedes chooses SL Roadster, Lara Stone for next Icons of Style
For its newest edition of Icons of Style, German automaker Mercedes-Benz has chosen to feature its SL Roadster with Lara Stone wearing Calvin Klein Collection.
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Ashford.com aims to increase sales via mobile site
Watch and jewelry retailer Ashford.com is aiming to increase its sales this holiday season via a new mobile-optimized, commerce-enabled site.
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Harrods celebrates winter sale with Florence + the Machine performance
British department store Harrods is looking to celebrate its winter sale today with a special performance by music group Florence + the Machine.
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Chanel, BMW, Mercedes and counterfeit seizure – News briefs
Today in luxury marketing – Chanel names first consulting derm; Benz or Bimmer? Luxury brands fight for sales crown; Counterfeit seizure largely apparel; Louis Vuitton sues Warner Bros. over luggage used in Hangover 2.
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5 reasons why we have reached the mobile marketing tipping point
While brand adoption may not have been as rapid as the industry might have earlier predicted, warp speed growth is definitely in store.
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