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Top 10 luxury branded apps in 2010
There is no doubt that 2010 was the year of mobile for luxury brands, and applications were a huge part of this.
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How can luxury brands survive lasting changes in consumer behavior?
Bonding with the consumer is key to how luxury brands survive lasting changes in buyer behavior in an era where markets, products, services, marketing and distribution are in a state of flux.
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Zenga steps up social strategy with Facebook fashion show
Men’s fashion retailer Zegna is bolstering its social strategy with a Facebook fashion show and photography contest for its Z Zenga line.
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Ajaline brings Gilt-like flash sales to affluents shopping for luxury jewelry
Ajaline is letting consumers get the finest jewelry at discounted prices, about 70 percent less than what high-end retailers charge.
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Gucci, Audi, BMW and Mercedez-Benz and consumer sales – News briefs
Today in luxury marketing – Gucci’s Paris flagship celebrates renovations; German luxury cars selling well everywhere but Germany; Storms cause challenges for retail.
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Changing role of the mobile marketer in cross-channel world
As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.
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