Top 10 luxury brand social marketers of Q3 – Luxury Daily
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UHNW approach to philanthropy shifts from gifts to targeted projects
Forty percent of donations from ultra-high-net-worth individuals in the United States goes toward educational causes, according to a report by Wealth-X and Arton Capital.
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Top 10 luxury brand social marketers of Q3
Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.
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Bloomingdale’s tracks down New York’s best-dressed men
Department store chain Bloomingdale’s is leveraging a men’s style blogger to unearth some of New York’s best-dressed guys for a new male-focused section called “NYC Style Icons.”
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Bentley accelerates development phase for 2015 racing season
British automaker Bentley Motors is assessing the pros and cons of its return to racing as it gears up for next season’s affairs.
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Hublot honors horology of the past through dive expedition
Swiss watchmaker Hublot is diving into its next adventure off the coast of Greece with the “Return to Antikythera” expedition.
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Penta’s inaugural glossy issue allocates finance advice via ad space, content
Wealth management firms such as U.S. Trust and Northern Trust promoted their financial services in the first edition of Barron’s Penta since the newsprint section insert went glossy.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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