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Top 10 luxury brand social marketers of Q1 – Luxury Daily

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April 12, 2016

Dior Makeup look from autumn/winter 2016

Dior Makeup look from autumn/winter 2016

Top 10 luxury brand social marketers of Q1
The early months of 2016 saw brands becoming more comfortable with the newest social platforms.
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Montblanc increases mobile outreach and visibility to create aspiration
As Richemont-owned Montblanc celebrates its 110th anniversary in a changing landscape, it is proving that heritage and innovation go hand-in-hand.
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SK-II empowers women with message of independence, strength
Beauty marketer SK-II is helping single Chinese women overcome the stigma of being labeled a Sheng Nu, or leftover woman, in an emotional documentary-styled advert.
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Saks brings florals to Fifth Avenue with immersive Glam Gardens campaign
Department store chain Saks Fifth Avenue is hosting a botanical beauty blowout in its flagship store to usher in spring.
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Condé Nast International Luxury Conference vets Seoul as “Future Luxury” hub
Condé Nast International is narrowing its lens for the second annual Luxury Conference, concentrating 2016’s event on South Korea and its neighbors, China and Japan.
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Jaguar Land Rover launches tech business to counter disruption
British automaker Jaguar Land Rover is preparing itself for the future with a newly created business focused on technology-imposed disruptions to the automotive sector.
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In-store WiFi should avoid one-size-fits-all approach: report
Millennial women are looking for personalized experiences on their smartphones when shopping in retail stores while men crave convenience, according to a new report from Euclid Analytics.
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LVMH, Prada, St. Regis and Tesla – Live news
Luxury Daily’s live news from April 11 – LVMH organic revenue from watches, jewelry up 7pc in Q1; Prada inaugurates new footwear boutique within Saks’ 10022-SHOE salon; St. Regis Abu Dhabi hosts brunch at 722 feet; Tesla recalls 2.7K Model X SUVs for potential seat malfunction.
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Prada, Chinese elements, fashion zeitgeist and Trump – News briefs
Today in luxury marketing – Prada’s turnaround recipe includes cheaper bags and online push; Are Chinese elements actually important for reaching China’s luxury consumers?; These two guys are changing how we think about fashion; Keith Olbermann lists Trump Palace condo, takes swipe at Trump campaign.
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Forgetting user engagement during app development leads to failure
We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?
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