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Top 10 luxury brand multichannel marketers of Q4 – Luxury Daily

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December 27, 2013

Miranda Kerr in Swarovski campaign

Top 10 luxury brand multichannel marketers of Q4
Luxury marketers bolstered in-store events with digital dimensions and unveiled large-scale, image-defining campaigns during the fourth quarter of 2013.
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L2 Think Tank is 2013 Luxury Researcher of the Year
L2 Think Tank is Luxury Daily’s 2013 Researcher of the Year for its fast-growing report portfolio and rigorous research methods that empower luxury brands with blueprints for digital proficiency around the world.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Luxury fashion brands animate holiday greetings to show personalities
Most luxury brands wish their followers a happy holiday through social media by displaying a photo or writing their well wishes to remind loyal consumers that they are appreciated.
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Prada drives traffic to Dover Street Market space with exclusive collection
Italian fashion house Prada has created an exclusive collection to celebrate the opening of its retail space within Dover Street Market’s new location in New York’s Kip’s Bay neighborhood.
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86pc of travel agents report rising or consistent bookings: report
The European River Crossing came in as the hottest 2014 destination travel trend, according to a new survey by the Travel Leaders Group.
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Amazon sees more than 50pc of holiday shoppers come through mobile
Underscoring Amazon’s leading mobile experience for its site and apps, the online giant is reporting that more than 50 percent of its customers shopped via mobile over the holidays.
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Prada, Neiman Marcus, Anya Hindmarch and China – News briefs
Today in luxury marketing – Prada CEO explains why department stores can’t have nice things; Neiman Marcus men’s fashion director resigns; Anya Hindmarch to expand as Asia turns to luxury goods; Sale of luxury food gift boxes in China plummet amid graft sweep.
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Looking back at 2013: Report card on top mobile predictions
At the beginning of this year, I wrote a column in Mobile Marketer on the Top 10 mobile trends for brands and marketers for 2013. I know, I know – the massive post-holidays hangover must have clearly clouded my judgment.
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