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Top 10 luxury brand multichannel efforts of Q2 – Luxury Daily

By
July 1, 2016

Image courtesy of Neiman Marcus

Image courtesy of Neiman Marcus

Brands must reassess in-store experience to profit from increased consumer spending: GfK
As per capita purchasing power increases, proportional spending on personal goods has decreased, according to a new report from GfK.
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Top 10 luxury brand multichannel efforts of Q2
As technology has brought consumers closer to a connected world, brands have responded by increasing touchpoints to maximize visibility.
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Fendi hits the road for North American pop-up tour
Italian fashion label Fendi is taking its accessories to the streets with a road trip through the end of the year.
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Hennessy finds harmony amid chaos in multidimensional V.S.O.P campaign
LVMH-owned cognac maker Hennessy has launched its first United States marketing push for its V.S.O.P Privilège in more than a decade.
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House of Creed calls on femme forte to share ingredients of empowerment
Fragrance marker House of Creed is proving that empowerment is an ingredient found in every woman through an exclusive fragrance and charitable outreach effort.
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Porsche reconciles comfort and power with latest Panamera
German automaker Porsche is consolidating its image with the redesigned and reengineered 2017 Porsche Panamera.
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Pinterest bets on shopping bag feature to corner social media commerce
With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.
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Happy 4th of July! Let freedom ring!
Luxury Daily will not publish on July 4 in observance of Independence Day.
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Gucci, Mercedes, L’Oreal and Armani – Live news
Luxury Daily’s live news from June 30 – Gucci explores Tokyo’s eccentric enclaves in energetic effort; Mercedes-Benz grants wish fulfillment with luxury carousel; L’Oréal acquires niche perfumery Atelier Cologne; Bugatti, Armani join forces for active lifestyle capsule.
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Brexit, Sotheby’s, luxury cars and real estate – News briefs
Today in luxury marketing – After Brexit, which way for fashion?; A real rock of a diamond fails to sell at auction; Millennials don’t drive? Luxury automakers beg to differ; Singapore bank halts lending for London properties over Brexit vote.
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Hershey CMO: Marketing now part-art, part-science
CANNES, France – Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and marketing. Among them was Peter Horst, chief marketing officer of The Hershey Company, one of the leading chocolate makers nationwide.
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P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G’s portfolio of brands that generated nearly $71 billion in annual sales worldwide.
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