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Top 10 luxury brand mobile marketers of Q3 – Luxury Daily

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October 2, 2015

Image created using Louboutinize app

Image created using Louboutinize app

Top 10 luxury brand mobile marketers of Q3
Brands are increasingly leveraging mobile’s potential to connect with consumers in a memorable way, whether over shared interests or widely celebrated events.
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Michael Kors maintains charitable momentum with 10M meals delivered
U.S. fashion label Michael Kors is honoring World Food Day on Oct. 16 through initiatives surrounding its ongoing Watch Hunger Stop campaign.
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Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
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Brookfield draws foot traffic with collaborative art installation
New York shopping center Brookfield Place is bringing fashion and art together in an interactive exhibition open to the public.
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Apple Watch app development slows as benefits prove elusive: report
Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research from Strategy Analytics.
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October holiday shopping gives brands a chance to edge competitors
More than a third of luxury buyers plan to spend a higher amount on holiday gifts this year than in 2014, but brands are already too late, according to a new report from Shullman Research Center.
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Bonhams turns to television for narrative storytelling campaign reach
Auction house Bonhams is celebrating the stories that antiques carry with them through an integrated advertising campaign centered on its first television placement.
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New York real estate maintains high demand despite high-end “pause”
New York real estate prices fell 4.5 percent in the third quarter of 2015, but there is no cause for alarm, says brokerage firm Town Residential.
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Ritz-Carlton, Hermès, Robb Report and Milan Fashion Week – Live news
Luxury Daily’s live news from Oct. 1 – Ritz-Carlton furthers sustainability efforts with grow house operation; Hermès stages arm wrestling battle to promote bracelet range; Robb Report pays homage to luxury collectors in dedicated list; Italian designers see 324pc social action increase during fashion week.
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De Beers, brand investors, Paris and Gucci – News briefs
Today in luxury marketing – As China sparkle fades, De Beers sees glint in bridal, gift diamonds; Fashion brands in investors’ headlights; In an era of yoga pants and reality TV, here’s how Paris is fighting to take back fashion; The Gucci moment.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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