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Top 10 luxury brand mobile marketers of Q2 – Luxury Daily

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July 7, 2015

Promotional image for Nordstrom's Instalog

Promotional image for Nordstrom’s Instalog

Louis Vuitton continues transparency efforts in latest heritage museum
French leather goods maker Louis Vuitton is giving enthusiasts a glimpse into the heart of its brand through a new atelier-based museum.
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Top 10 luxury brand mobile marketers of Q2
Luxury marketers tapped mobile’s opportunities for consumer engagement and relation management in the second quarter, creating applications that rewarded loyalty or provided exclusive brand experiences.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Kenzo paints cinematic “teenage wasteland” for fall campaign
French fashion label Kenzo is looking back on 1990s teen culture for its fall/winter 2015 campaign that centers on a commissioned short film from director Gregg Araki.
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Luxury watchmakers garner global attention for neuromuscular diseases
Breguet and Hublot are among the watchmakers pledging one-off timepieces to help raise awareness for muscular dystrophy at Only Watch 2015.
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Balmain promotes adventure with resort 2016 campaign
French fashion house Balmain is introducing consumers to its resort 2016 collection with an elaborate campaign focusing on the spirit of adventure.
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Jaguar piques consumer interest in crossover with public preview
British automaker Jaguar is giving consumers a brief look at its upcoming F-Pace model through a partnership with the Tour de France.
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Why concierge apps are way of the future in hospitality
Hotel concierge applications are becoming a must-have for major hospitality brands seeking to tap into guests’ smartphones to anticipate their needs before arrival on premises.
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Alexander Wang, Christie’s, Shangri-La and Audi – Live news
Luxury Daily’s live news from July 6 – Alexander Wang rumored to leave Balenciaga after contract ends; Christie’s blends real estate, art with upcoming Art Southampton sponsorship; Shangri-La targets younger consumers with unique athletic offering; Audi partners with Bang & Olufsen for A4′s advanced audio system.
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Fur, Richemont, Audemars Piguet and Ferrari – News briefs
Today in luxury marketing – Fur is back in fashion and debate; Richemont CEOs are top-paid Europe executives after VW boss; Audemars Piguet to tap Freida Pinto as ambassador; Ferrari’s value to exceed $11B in IPO, Marchionne says.
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5 key elements of a well-designed responsive Web site
When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices.
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