Top 10 luxury brand mobile marketers of Q2
In the second quarter of 2014, marketers focused on applications that provided value to consumers, either for function or fun.
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Luxury Retail Summit 2014 New York Sept. 9: Waldorf Astoria, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Christopher Ward, WSJ., ForbesLife, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from Waldorf Astoria, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Christopher Ward, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Ferragamo uses microsite to depict global influence
Italian fashion brand Ferragamo is launching a new collection modeled after a buckle.
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Harrods to enhance intimate experience with Salon de Parfums concept
London department store Harrods is taking a new approach to displaying the numerous fragrances it carries with a new perfumery retail concept set to debut in September.
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Burberry extends ad campaign awareness with video-enhanced email
British fashion label Burberry is promoting its autumn/winter 2014 campaign with an email blast sent to newsletter subscribers containing a behind-the-scenes video.
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Ritz-Carlton Phulay Bay brings chefs into guests’ kitchens
The Ritz-Carlton Reserve Phulay Bay, Nongthalay, Thailand, is providing guests with one-on-one cooking tutorials after they return home.
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Lexus celebrates art and motion to bring attention to vehicles
Toyota Corp. automaker Lexus is continuing its “Amazing in Motion” campaign with the STROBE project in Kuala Lumpur, Malaysia.
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ForbesLife captures seasonal spirit in summer edition
Dorchester Collection and Bovet were among the advertisers that joined together to capture the discerning tastes and sentiments of wealthy readers in the summer issue of Forbes Media’s luxury lifestyle publication ForbesLife.
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Top 5 brand moments from last week
While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.
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Jakarta, Italian furniture, Nicholas Ghesquière and fine jewelry – News briefs
Today in luxury marketing – Jakarta’s new mall: The art of retail?; Italy’s designers get government on side to fight cheap copies; Was Ghesquière speaking for all designers?; Along the ugly path to beautiful jewelry.
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