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Top 10 luxury brand mobile marketers of Q1 – Luxury Daily

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April 8, 2016

Miu Miusic app

Miu Miusic app

Social media transparency helps grow consumer pond: Facebook exec
VERSAILLES, France – Digital channels offer brands fighting for a relatively small group of consumers the opportunity to appeal to new audiences, according to panelists at The New York Times International Luxury Conference on April 6.
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Career concept key to culling, retaining skilled artisan workforce
VERSAILLES, France – Luxury goods are reliant on skilled craftsmanship, but talent cultivation has proved difficult in today’s culture as consumers readily move away from traditional artisan work.
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Top 10 luxury brand mobile marketers of Q1
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena, staying ahead of trends and spearheading technological innovations.
Click here to read the entire article on Luxury Daily

Jean Paul Gaultier takes comical approach to launch limited-edition fragrances
French couture house Jean Paul Gaultier is introducing itself to a new market with the help of some animated friends.
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Dolce & Gabbana preserves Italian artistry with Smeg refrigerator
Italian fashion label Dolce & Gabbana is bringing its Sicilian style to the world of appliances to celebrate the made in Italy tradition.
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Mobile video hits new heights with Verizon’s stake in AwesomenessTV
While mobile video has been a big focus over the past year, it has yet to reach its zenith as major players continue to up their game, such as Verizon taking a 24.5 percent stake in YouTube-focused entertainment company AwesomenessTV.
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Chanel, Gucci, Audi and Harvey Nichols – Live news
Luxury Daily’s live news from April 7 – Chanel, LVMH most desirable fashion companies for millennials; Gucci ad banned by ASA for unhealthily thin model; Audi appeals to travelers with Vancouver airport placement; Harvey Nichols opens multilevel menswear destination.
Click here to read the entire article on Luxury Daily

Brioni, artificial intelligence, Jaguar Land Rover and real estate – News briefs
Today in luxury marketing – Brioni to offer voluntary layoff to 140 employees; Is fashion ready for the AI revolution?; Jaguar Land Rover bucks China gloom; London luxury-apartment slump triggers 20pc bulk discounts.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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