Top 10 luxury brand mobile campaigns of Q4
Luxury marketers aimed to recreate the in-store experience through mobile applications that mimicked tutorials and touchpoints a consumer would explore while in a physical boutique.
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A conversation with the Four Seasons’ Isadore Sharp
An exclusive interview with the founder/chairman of Four Seasons Hotels and Resorts on luxury, expansion, Disney and Apple.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Net-A-Porter targeted last-minute shoppers with same-day delivery
Online retailer Net-A-Porter extended its same-day delivery service in the New York area just as consumers were worried about receiving all of their purchased gifts in time.
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WSJ. magazine is 2013 Luxury Publication of the Year
The Wall Street Journal’s supplement WSJ. magazine is Luxury Daily’s 2013 Luxury Publication of the Year for its consistency and upward momentum in the luxury publishing sector achieved through its use of readership-appropriate advertisements and content.
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Branded advent calendars engaged consumers during holiday season
As the holidays approached luxury marketers looked for ways to connect with consumers and keep themselves in shoppers’ minds as they looked for gifts.
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The Guardian buckles down on mobile with Android tablet app launch
The Guardian has released an Android tablet application at a time when consumers are turning to new devices to access news and information.
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Dover Street Market, private jets, Champagne sales and art auctions – News briefs
Today in luxury marketing – Shop Louis Vuitton, Alexander Wang, Saint Laurent, more at Dover Street Market in New York City; Making room for many private jets; Champagne sales fall flat on French economic gloom; Bacon $142 Million triptych beats Warhol: Top 2013 auction sales.
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Mobile’s effect on the payments landscape
A recent comScore report revealed that there were one billion credit and debit cards in circulation in the U.S. in 2012 – approximately three cards for every person.
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