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Top 10 luxury brand mobile campaigns of 2014 – Luxury Daily

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December 29, 2014

Yoox mobile commerce

Yoox mobile commerce

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Condé Nast is 2014 Luxury Publisher of the Year
Publishing conglomerate Condé Nast is Luxury Daily’s 2014 Luxury Publisher of the Year for its move toward industry transparency and its evolution beyond traditional print in the luxury publishing sector.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Top 10 luxury brand mobile campaigns of 2014
Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.
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Making the most out of holiday returns
In the days and weeks after the holidays, retailers will be swamped with returns, often considered a negative aspect of the shopping season.
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Manhattan sees $22B in residential sales this year
The average sales price for condominiums and co-ops in New York in 2014 is $1.8 million, according to CityRealty’s year-end report.
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Competition grows as mobile payment acquisitions continue
With mobile payment capabilities expected to become mainstream in 2015, competition is growing in the space with Worldpay, a global provider of payments technology and services, and its recent announcement to acquire SecureNet Payment Systems.
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High-end fragrance consumers are content hungry: Coty exec
Across industries digital touchpoints have reevaluated how products are marketed and even though challenges have been presented, the fragrance sector has benefited from these advancements.
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BMW, Fortnum & Mason and Ritz-Carlton – Live news
Luxury Daily’s live news from Dec. 26 – BMW trades Santa’s reindeer for racecar; Fortnum & Mason offers reprieve on Boxing Day; Ritz-Carlton Chengdu presents butler service.
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Japan, luxury cars, luxury shoppers, China – News briefs
Today in luxury marketing – Japanese retailers gearing up for New Year’s sales; Luxury cars to be cheaper as Mercedes, BMW and Audi slash prices; The average luxury shopper may surprise you; China’s private jet market faces pullback amid corruption probes, anti-luxury mood.
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What is still wrong with mobile advertising
Having led mobile at two of the world’s largest traditional creative agencies, I have seen it all. Despite all the hype and continued shift of more ad dollars into mobile, most advertisers still view the medium as an afterthought.
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