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Top 10 luxury brand mobile campaigns of 2012 – Luxury Daily

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January 2, 2013

Neiman Marcus in-store app

Louis Vuitton pushes spring/summer line with paper doll cutouts
French fashion house Louis Vuitton is playfully pushing its spring/summer 2013 line by using paper doll cutouts that consumers can print off and style from the brand’s Web site.
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Top 10 luxury brand mobile campaigns of 2012
Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Daily’s Luxury Women to Watch 2013
Luxury Daily’s Luxury Women to Watch 2013 list celebrates the smart women who are expected to make a difference in luxury marketing and retail in 2013.
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Cartier is 2012 Luxury Marketer of the Year
Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand’s world.
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Barneys New York is 2012 Luxury Retailer of the Year
Department store chain Barneys New York is Luxury Daily’s 2012 Luxury Retailer of the Year for its focus on emerging channels through which it is enhancing the luxury shopping experience.
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Four Seasons promotes New Year’s resolutions with fitness membership
The Four Seasons Hotel Denver is promoting healthy New Year’s resolutions in 2013 with a spa and fitness center membership for local residents.
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Chanel, Dior aim for post-holiday shoppers through January Vogue
Chanel, Dior, Louis Vuitton and other luxury marketers are aiming for post-holiday shoppers through the January 2013 issue of Condé Nast’s Vogue magazine.
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Bulgari, Real Estate, Indian luxury market and the fiscal cliff – News briefs
Today in luxury marketing – Italian tax police targets jeweller Bulgari: report; The sport of tycoons; Luxury product sites expand offerings to boost business; Signs of negative economic impact growing.
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4 global mobile commerce trends to watch
Experts have declared that the consumer mobile experience has officially eclipsed the desktop experience on a worldwide scale.
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Preparing for a mobile-led shift in consumer behavior
Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.
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