Prada’s fall/winter promotions stand out through artistic video
Italian fashion house Prada’s use of an abstract theme in the fall/winter collection video is helping the brand stand out from other fashion marketers’ promotions this season.
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Top 10 luxury brand mobile apps of H1
Luxury marketers used mobile applications to let consumers experience new products easily through their smartphones and tablets during the first half of 2013.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Emirates Executive jet enhances business flying with bespoke services
Dubai, U.A.E.-based airline Emirates unveils a private jet service full of bespoke options that aim to provide a tailored luxury experience for business and leisure travelers.
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Hennessy looks to drive US sales with Impérial cognac release
LVMH-owned Hennessy is releasing its Paradis Impérial cognac, a new spirit with a legendary origin, to the United States market as a way to celebrate brand history and attract attention of cognac aficionados.
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Boodles of London marries history with craftsmanship in social video
British jeweler Boodles is letting fans witness the creative process behind its Vintage Lace necklace through a social video meant to boost awareness of the brand’s handcrafted high-jewelry collection.
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Trump Hotels revamps Old Post Office to create new Washington hotel
The Trump Hotel Collection has cemented its redevelopment plans for the Old Post Office Building on Pennsylvania Avenue in Washington and hopes that the hotel will usher vitality into the capital city.
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Michael Kors, Neiman Marcus, Ferrari and Chinese tourists – News briefs
Today in luxury marketing – Michael Kors profits leap 82pc; IPO likely Neiman Marcus option as underwriters chosen; Ferrari may race to $20 Million boosted by Faye Dunaway; Theft from Chinese tourists a problem for European luxury retailers.
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Developing and deploying a mobile presence
This is the final article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
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