Top 10 luxury brand mobile apps of H1
It used to be that luxury brands created mobile applications just to gain visibility in a growing market, but marketers have stepped it up a notch to truly let consumers into their world.
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Four Seasons, Ritz-Carlton most searched-for brands by Chinese travelers
Intercontinental, Four Seasons, The Peninsula and Ritz-Carlton are among the top 10 most-searched for brands by Chinese travelers, with most destination searches at the domestic level, according to a new report by Digital Luxury Group.
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Harrods partners with MasterCard to bolster on-site services
London department store Harrods is participating in MasterCard’s Priceless London initiative to give cardholders access to exclusive packages and perks that leverage its British roots and on-site services.
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Hugo Boss targets hard-to-reach affluent males via tailored email campaign for watch
German label Hugo Boss is pulling all the stops in its email campaign for a limited-edition, racing-inspired timepiece to reach affluent males, a more difficult audience to target via email than women, experts say.
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Nordstrom aims to increase in-store foot traffic with mobile advertising campaign
Department store chain Nordstrom is using mobile advertising as part of a bigger push to get consumers in-store for its upcoming Beauty Bash event.
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Google gets lift from Motorola deal in Q2, but mobile paid search still an issue
While Google reported a strong second quarter overall, with a boost from its recently closed Motorola acquisition, the results do not do much to answer ongoing questions about how Google is monetizing mobile paid search.
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Hermès, Porsche, Tom Ford and Audi – News briefs
Today in luxury marketing: Hermès, Remy Cointreau dampen fears of waning Chinese demand; Automakers’ new lifeline: Super-luxury SUVs; Tom Ford launching second men’s fragrance; Audi adds 420-HP 4.0T V8 to A8.
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Lessons online advertising can teach mobile marketers
The effectiveness of brands’ mobile campaigns depends on successfully doing something many of them may not be doing: applying online lessons learned to the mobile medium.
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