Cartier is 2012 Luxury Marketer of the Year
Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand’s world.
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5 luxury marketing trends of 2012
Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Top 10 luxury brand mobile apps of 2012
Luxury marketers incorporated new technologies into branded mobile applications to wow their consumers, further engage with brand enthusiasts and boost mobile sales this year.
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Jaeger-LeCoultre fetes 180 years via social campaign
Swiss watchmaker Jaeger-LeCoultre is celebrating its 180th anniversary Jan. 1 via a Facebook application that shows images of its products and innovations throughout its history.
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Four Seasons targets locals through New Year’s spa packages
Four Seasons Hotel Toronto is giving guests the opportunity to start 2013 off right with a special winter spa package and complimentary yoga class on New Year’s Day taught by renowned yogi Eoin Finn.
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Louboutin vs. YSL, Audi, luxury cars and Champagne – News briefs
Today in luxury marketing – Christian Louboutin, YSL suit dismissed; Ex-Audi designer becomes first foreign president of Kia Motors; Luxury Cadillac brand hints at future of cars; Champagne loses fizz in Europe after tough year.
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Luxury Daily will not publish Tuesday, Jan. 1
Luxury Daily will not publish on Tuesday, Jan. 1 in observance of New Year’s Day. We will resume publication on Wednesday, Jan. 2.
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When digital and analog meet
We look for the gratification and intimacy that the physical world provides us, while at the same time demand digital experiences that fit with our on-demand lifestyle.
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