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Tommy Hilfiger taps mobile bar codes to bolster online salesBy
The company is offering the deal to Glamour readers. Glamour is featuring SpyderLynk tags throughout its September issue, where advertisers are placing the mobile bar codes on their static ads to engage readers and offer them deals.
“I think overall brands are harnessing the power of mobile and looking to leverage the mobile device,” said Nicole Skogg, CEO of SpyderLynk.
“The mobile device is a connection vehicle,” she said. “I think it’s an exciting time and it’s a trend that we’re seeing.”
Mobile discountGlamour readers can see the Tommy Hilfiger deal on page 62.
The excerpt reads “Get 20% off Tommy Hilfiger.”
Consumers can scan the tag via the Friends & Fans app or snap a photo of it and send it to short code 77865 to get a deal code.
Once readers scan the code they are redirected to a mobile landing page that reads “Use this exclusive shopping code at checkout to get 20% off at Tommy Hilfiger.”
Users can type the keyword THGLAM20 at checkout to redeem their offer.
The discount is value from Aug. 9-26.
Readers can get a discount after scanning the mobile bar code
Big brandsTommy Hilfiger is not the only retailer offering discounts via Glamour’s September issue.
French Connection, The Limited, The Gap and Bebe are among a vast majority of brands that are seeing the opportunity that mobile bar codes present and how the technology helps build a relationship between the company and consumer.
“There are 25 advertisers involved and advertisers have an opportunity to offer an incentive,” Ms. Skogg said. “After I ‘like’ a brand, they’ll show me the discount code and I can also post this to my wall.”
Final TakeRimma Kats is staff reporter on Mobile Commerce Daily, New York
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