Tommy Hilfiger modernizes NYFW check-in with Apple Watch fast pass
Tommy Hilfiger is streamlining the experience at its New York Fashion Week runway show, allowing tech-forward attendees to skip the line via an integration with Apple Watch that further melds mobile with fashion.
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Target tweets personalized messages, showing appreciation for loyal customers
Target is showing its appreciation for loyal followers by getting ultra personal on Twitter with individual love notes, an attention-grabbing campaign capitalizing on the pull of creativity.
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Twitter to invest heavily in Periscope to capitalize on social video trend
With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.
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Cinnabon swirls up selfie contest before Better Call Saul premiere
Cinnabon and AMC Networks are promoting the second season premiere of the Better Call Saul drama series by inviting consumers to visit a Cinnabon location and snap a selfie with a life-sized cardboard cutout of the main character for a chance to win a prize.
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