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Ace Marketing, Blue Bite to launch proximity marketing network – news briefs

April 2, 2010

Phone - purseToday in mobile commerce – Ace Marketing partners with Blue Bite to create proximity marketing network in the U.S.; Crisp Wireless updates ad technology to increase brand visibility; Distimo Monitor offers insight into competitors’ apps.

Ace Marketing and Promotions partners with Blue Bite to create largest proximity marketing network in the U.S.
Ace Marketing and Promotions has partnered with Blue Bite to cross-market each other’s networks to its current and prospective advertising clients.

According to both companies, this gives them a larger sellable footprint and provides advertisers with greater reach and scale.

The companies are loking to create the largest proximity marketing network in the United States with hundreds of locations in the top 10 designated market areas.

The user friendly medium will let advertisers deliver any type of content directly to the mobile devices of its target demographic.

Crisp Wireless updates ad technology to increase brand visibility
Crisp Wireless has updated Adhesion, its fixed mobile ad placement technology, to increase visibility for brands and provide premium inventory for publishers.

Top brand advertisers such as HP and Estée Lauder have run Adhesion placements on mobile sites including Fast Company, E! Online, Cosmopolitan and Redbook.

The new features include support for Google’s Android OS smartphones and Apple’s iPad, as well as Flash and HTML5 expandable ads.

Addiontally, advertisers can track exactly how long an Adhesion ad is displayed, expanded or interacted with and customize the ad with more than 30 settings, such as landscape orientation display, ad hiding, fade effects and social sharing.

Distimo Monitor offers insight into competitors’ apps
Distimo Monitor is offering insight into the performance of a developer’s applications and its competitors’ in multiple application stores with its analytics tool application.

The free application lets developers monitor daily download and revenue figures, provides insight into performance of competing applications, monitors unlimited number of applications and supports multiple stores, including Apple’s App Store and Google’s Android Market.

Additionally, the application allows the developer to see how they stack up against its competitors by comparing its own applications against competitive applications in any country. 

The company claims that the developers can then user the knowledge to adjust pricing and distribution channels to maximize the growth and revenue streams of its applications.

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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