Bergdorf, Barneys deemed best relationship-builders: report
Bergdorf Goodman and Barneys New York were lauded by high-net-worth consumers for being the most effective at maintaining salesperson-to-customer relationships in comparison to other high-end retailers, according to a new report by the Luxury Institute.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Tod’s fetes Italian roots through photography-focused app
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Swarovski broadens brand accessibility through female-targeted book
Precision-cut crystal maker Swarovski is looking to make the brand more accessible to its female consumers through a how-to book published by French publishing house La Martiniere.
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Tips to ensure that mobile experiences are holiday ready
With mobile expected to play a larger role in consumers’ shopping and purchasing activities this year, it is more critical than ever for retailers to deliver high-performance mobile experiences or else risk losing customers to those who are.
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How to drive engagement, monetization for Android tablets
Applications built with Android tablet users in mind are driving engagement, better monetization and more downloads for developers.
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Brian Atwood, Christie’s, Infiniti and luxury real estate – News briefs
Today in luxury marketing – Brian Atwood opens first store; Christie’s London contemporary art sale down on 2011; Infiniti vies for a piece of luxury; Can’t sell? Try asking more.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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