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Times of turmoil provide creative freedom for brave luxury brands
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.
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Passion drives affluents to big-ticket purchases
NEW YORK – Luxury buying is all about experience, from the entertaining opportunities an expansive kitchen may bring to the home to the events and service that happen in-store, according to an executive from Robb Report at Luxury FirstLook: Strategy 2015 Jan. 13.
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Mandarin Oriental takes flight with first class menus
Mandarin Oriental Hotel Group is extending into a new realm of travel with inflight food services in first class onboard Cathay Pacific flights.
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Chanel shares research behind serum formula to instill product trust
French fashion house Chanel is starting a “revolution in hydration” with the introduction of its latest serum, Hydra Beauty.
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Mobile is “tail wagging the dog” of business transformation: Forrester
NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester Researcher analyst at Mobile FirstLook: Strategy 2015 Jan. 14.
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Lexus targets young urbanites in multichannel campaign
Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.
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Armani, Van Cleef & Arpels, Land Rover and Lancôme – Live news
Luxury Daily’s live news from Jan. 14 – Armani teases beauty line with fashion content; Van Cleef & Arpels reinforces artistic ties with ballet sponsorship; Lancôme prepares consumers for their close-ups.
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Burberry, Gucci, BMW and Lanvin – News briefs
Today in luxury marketing – Burberry hit by falling sales in Hong Kong; Tom Ford for Gucci?; BMW sounds alarm over tech companies seeking connected car data; Lanvin spring campaign: Celebrating model offspring.
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