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Time Inc. mobile audiences, digital ad revenue spikes with innovation – Mobile Marketer

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August 5, 2016

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Time Inc.’s mobile audience, digital ad revenue spikes with innovation
Time Inc. has succeeded in growing its audience and digital footprint with a 29 percent increase in unique mobile visitors, but overall revenue is down by $4 million since this quarter last year.
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Dick’s Sporting Goods laces up Olympics content on mobile-optimized microsite
Dick’s Sporting Goods is the latest retailer to leverage the anticipation surrounding the upcoming Olympics, opting to roll out a mobile-optimized microsite where fans can browse Team USA members’ profiles, receive updates on favorite athletes and track donation amounts to youth sports organizations.
Please click here to read the entire story on Mobile Marketer

CNET adopts Instagram-like scrolling for mobile galleries
Tech-product news publication CNET has revamped its mobile strategy to better hone in on its key audience, with an update that puts an emphasis on its galleries for a more seamless experience that fits with its brand.
Please click here to read the entire story on Mobile Marketer

Yaye drives active users with immersive, multi-screen ads on Facebook
Fitness motivation application Yaye saw a 1.72-times increase in active users and 2.3 percent lift in its download rate after running an install campaign that enabled viewers to flip through multiple screens in a native experience on Facebook.
Please click here to read the entire story on Mobile Marketer

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