Time Inc.’s mobile audience, digital ad revenue spikes with innovation
Time Inc. has succeeded in growing its audience and digital footprint with a 29 percent increase in unique mobile visitors, but overall revenue is down by $4 million since this quarter last year.
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Dick’s Sporting Goods laces up Olympics content on mobile-optimized microsite
Dick’s Sporting Goods is the latest retailer to leverage the anticipation surrounding the upcoming Olympics, opting to roll out a mobile-optimized microsite where fans can browse Team USA members’ profiles, receive updates on favorite athletes and track donation amounts to youth sports organizations.
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CNET adopts Instagram-like scrolling for mobile galleries
Tech-product news publication CNET has revamped its mobile strategy to better hone in on its key audience, with an update that puts an emphasis on its galleries for a more seamless experience that fits with its brand.
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Yaye drives active users with immersive, multi-screen ads on Facebook
Fitness motivation application Yaye saw a 1.72-times increase in active users and 2.3 percent lift in its download rate after running an install campaign that enabled viewers to flip through multiple screens in a native experience on Facebook.
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