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Tilly’s personalizes shopping with new mobile commerce-enabled app

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January 14, 2013

Specialty retailer Tilly’s has introduced a new mobile commerce application that aims to streamline the mobile shopping experience, as well as build the company’s loyal customer base.

The company worked with MicroStrategy to help develop the app. The app is available for iPhone and Android devices.

“The mobile commerce space is continuing to grow,” said Minesh Mehta, senior director of social and mobile applications at MicroStrategy. “We believe in mobile and we see retailers also wanting to embrace mobile on both fronts.

Tilly’s was very much on board with this app and they wanted an app that elevated the customer shopping experience,” he said.

Tilly’s is a specialty retailer of West Coast inspired apparel, footwear and accessories with an extensive assortment of the most relevant and sought-after brands rooted in action sports, music, art and fashion.

Mobile shopping
Through the Tilly’s mobile app, consumers can get access to exclusive contests, news, deals and downloads.

The app also features a digital wallet that allows for personalized promotions and receipts.

Additionally, consumers can use the app to browse in-store inventory to see what is available – as well as having the option of buying the products through their device.

The app also includes social aspects that lets consumers share their favorite products with friends and family.

Tilly’s is using MicroStrategy’s Alert platform to integrate its existing customer systems and run targeted promotions.

“With this app, we really wanted to enable social sharing,” Mr. Mehta said. “The app features the ability for people to reach out to their friends.”

Brand awareness
Having a mobile app is essential for retailers.

Mobile apps help create seamless, on-the-go shopping experiences.

When developing a mobile app, it is important for marketers to keep the user in mind. Mobile commerce was big in 2012 and it will only continue to grow even more this year.

“We’re going to see some interesting numbers this year,” Mr. Mehta said.

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at rimma@mobilemarketer.com.

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