Hermès boosts spring sporting campaign via interactive microsite
French leather goods and scarves maker Hermès is boosting its spring sporting campaign with a new interactive microsite that plays four different short films featuring its products.
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Tiffany triggers app downloads, site purchases via mobile banner ad
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
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BCG, Belstaff, Donna Karan, Douglas Elliman, Four Seasons, Graff diamonds, Ipsos MediaCT, luxury, luxury marketing, Luxury Roundtable: State of Luxury 2013, Marketing, Michael Kors, Multichannel, Wall Street Journal
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Estée Lauder, The Cut partner for spring beauty showcase
Estée Lauder and New York magazine’s The Cut fashion blog are hosting a Pinterest contest to raise awareness for the beauty giant’s new spring Pure Color Pops collection.
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Montblanc continues charity streak via UNICEF collection
Montblanc, a maker of writing instruments and watches, is refreshing its charity efforts through a partnership with children’s aid organization UNICEF and the new “Signature For Good” collection.
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Brikk pushes solid-gold iPhone cases with philanthropic twist
High-end technology accessories maker Brikk is marketing solid-gold and platinum iPhone 5 cases to affluent consumers through a charity component.
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Louis Vuitton, Omega target art aficionados in Financial Times supplement
Louis Vuitton, Omega, Chanel, Cartier and other luxury advertisers are targeting art enthusiasts in the Financial Times’ supplement “Smart Arts,” which is a special issue of “How To Spend It.”
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Dior, Gucci, Mercedes-Benz and Roger Dubuis – News briefs
Today in luxury marketing – A new home for Dior in São Paulo; Gucci backs women’s equality campaign; Daimler cuts executives’ pay after earnings plan scrapped; Roger Dubuis rises up from the ashes.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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