Tiffany relies on Mother’s Day timing for mobile ad click-throughs – Luxury Daily
Louis Vuitton still number one in awareness for Chinese: report
Contrary to the notion that big name fashion labels are losing their luster among Chinese consumers, a new study from ContactLab finds that Louis Vuitton is at the top of the list for brand awareness.
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Dior educates on fashion photography in new exhibit, book
French couture house Christian Dior is delving into its photogenic history with an exhibit and tome focused on the iconic images that shaped the label.
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Etihad revamps cabins to bridge air travel with hotel accommodations
United Arab Emirates airline Etihad Airways is looking to transform air travel into a true luxury hospitality experience with the introduction of The Residence by Etihad.
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Tiffany relies on Mother’s Day timing for mobile ad click-throughs
Jeweler Tiffany & Co. is aiming for last-minute Mother’s Day purchases through mobile with an advertisement on New York magazine’s The Cut.
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Foursquare checks in on social mobile exploration to drive growth
In an attempt to regain its footing, Foursquare will split into two separate applications, with the core experience focusing on discovery while a standalone service called Swarm allows friends to maintain buzz concerning their whereabouts through check-ins
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Style.com/Print Fall 2014 captures American spirit via global marketers
Giorgio Armani, Christian Dior and Balenciaga were among the marketers channeling the “American Spirit” in the fall 2014 issue of Fairchild Fashion Media’s biannual imprint, Style.com/Print.
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Saks, Nigeria, Met Gala and luxury real estate
Today in luxury marketing – Lessons from Saks’ Marigay McKee; Nigeria’s super elite laps up luxury as 60pc live in severe poverty; Met Gala 2014: Vogue staged New York City photo shoot to promote event; Million-dollar home sales thrive while low end stumbles.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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